SEO Tactics You Can Use to Boost Your Google Rankings
Search engine optimization can seem like a rabbit hole. There are so many tactics, strategies, and ranking factors that it’s easy to get lost. That’s why when you’re starting out as an SEO beginner, the process can feel overwhelming. But don’t let that stop you! The good news is that there are plenty of straightforward ways to optimize your website and content. In this blog post, we will dive into 10 simple and effective SEO tactics that you can use to boost your rankings.
Create a Content Marketing Strategy
One of the best things you can do to boost your search engine rankings is to create a content marketing strategy. A content marketing strategy is simply a plan to create and promote content. You can implement this strategy in a few different ways to get the most out of your SEO efforts: Clipping content – A clipping content strategy works by taking existing pieces of content and reusing them in new ways. You can do this with your blog posts, podcast episodes, ebooks, and even interviews. Clipping content is a more sustainable approach to content creation compared to creating something from scratch. It’s also a good way to distribute your content and reach a wider audience. Clipping content works best when you are creating a series of bite-sized pieces. What is most effective is creating a series of smaller posts that build on top of each other. This will allow you to provide more value to your readers by building upon a single theme over time. Complementing content – Another effective way to implement a content marketing strategy is to create complementary content. This is content that compliments your product or service but does not try to sell it. Complementary content could include things like a behind-the-scenes look at your business, tips and tricks for using your product, interviews with employees, or anything else that adds value to your brand. Creating complementary content is a great way to add more content to your website that is helpful to your customers, while also increasing your SEO rankings.
Use Schema Markup to Help Your SEO
One quick and effective way to boost your SEO is to use schema markup. Schema markup is a type of HTML code that tells Google and other search engines what your content is about. There are several different types of schema markup that you can use to help optimize your content for SEO. A common type of schema markup is the product card markup. When implemented correctly, this type of markup can help boost your product listing, which can lead to a boost in sales. Another type of schema markup you can use is the article markup, which is especially helpful if you have content on your blog. One of the most common types of article markup is the author markup, which allows you to include the author’s name and a photo within the article. When implemented correctly, schema markup can improve your rankings by showing search engines that your content is relevant to a certain keyword. This makes it easier for Google to understand what your content is about, which in turn will boost your rankings.
Build Backlinks Through Guest Blogging
Another simple way to boost your SEO is through guest blogging. Guest blogging is when you publish an article on someone else’s website. Guest blogging is often used as a way to build backlinks to your website, which can be a good thing for your SEO. The more backlinks you have to your website, the better your SEO will be. Unfortunately, not all backlinks are created equal. There are two types of links that you can get:
Leverage User-Based Data for SEO
As you are creating content, you may notice that you are using certain words, phrases, and topics more frequently than others. You may naturally gravitate towards these topics because they are most interesting to you, or you may have a specific purpose in mind. You may be wondering if you should try to change your writing style to focus on these topics. Well, one way to boost your SEO is to look at what your readers are searching for. You can do this by looking at Google Trends, the keyword search volume, and the top queries in your industry. Google Trends is a useful tool that allows you to see how often people search for a term, how frequently it has been searched over time, and where people are searching from. By monitoring the keyword search volume, you can discover what types of topics people are searching for the most. You can also find out how many times a month people are searching for certain topics. You can discover the top queries in your industry by visiting the query report in Google Search Console. This will show you what people are searching for the most.
Provide Readers With Good Content
Another simple way to boost your SEO is to provide readers with good content. While SEO is important, it shouldn’t be the only focus of your content. Instead, your focus should be on providing readers with valuable content that answers their questions. One of the easiest ways to do this is to create a list post with 10 tips for something, like “10 tips for travelling abroad”. This is a very straightforward and effective way to create content and boost your SEO at the same time.
Make Your Website Faster Through SEO
Another simple and effective way to boost your SEO is to make your website faster. A slow website is not only annoying, but it can also be harmful to your business. It can cause people to leave your site before they are interested in what you have to say. A slow website can also be bad for your SEO. This is because search engines like Google use speed as a ranking factor. Google has confirmed that they do use site speed as a ranking factor. Specifically, they have said that a one-second delay in page loading time can result in a two-percent decrease in user satisfaction, a three-percent decrease in user retention, and a 16-percent decrease in revenue.
Implement Video SEO Strategies
Another effective way to boost your SEO is through video content. Video content is one of the best ways to engage with your readers, increase traffic to your website, and boost your SEO. There are many different types of video that you can create, such as product demonstrations, how-to videos, interviews with industry experts, and more. There are some SEO strategies you should keep in mind when creating video content. Make sure that the title of your video is descriptive and includes the keywords that you want to rank for.
If your SEO doesn’t work: Run a Google Ads Promotion
Not every SEO agency is the same. It’s possible, the person doing your SEO has no clue and is just cashing your cheques. Google Ads promotions / AdWords / PPC are a great way to get your content in front of a larger audience. A Google Ads promotion can be as simple as a $50 AdWords budget. You can target your ad towards people who are searching for your product or service. Or, you can target your ad towards people who are researching a problem. These are the two most common targeting options. But there are many other ways to target your ads. You can focus on people in a specific location, running an ad based on a Google search that is unrelated to your business, or you can even target your ad based on the time of day.
Wrapping up
Using these simple SEO tactics, you can boost your SEO and increase your ranking among search engines. There are many different ways to optimize your content, which makes it a fun practice to work on. There are always new things to try, so there will never be a shortage of SEO strategies.